Last year Oral-B conducted the 'Power Street' experiment in Menai, Sydney. Over 100 residents who were living in and around Power Place were asked to swap their regular manual brush to an Oral-B power brush for 3 months to see if this improved their oral health. The results were amazing!
So now we've teamed up with Weekend Sunrise to take the proof of power to the rest of country on the Powering Australian Smiles Tour.
Kicking off in Dental Health Week, August 1-7, James Tobin will lead us on a journey from one side of the country to the other, spreading the power message and putting a smile on Australia's face – literally! James will be taking the Power Challenge and swapping his current brush for an Oral-B power brush so he too can feel the difference.
Over the course of 4 weekends James will broadcast his morning weather reports from the Oral-B van at a different location across the country.
Week 1 - Brisbane
August 6 Ferris Wheel, Southbank
August 7 Sea World
Week 2 - Sydney
August 13 Power Place, Menai
August 14 Manly Beach, Sydney
Week 3 - Adelaide
August 20 Barker Inlet, Adelaide
August 21 Adelaide Zoo, Adelaide
Week 4 - Perth
August 27 TBC
August 28 Scarborough Beach, Perth
We'll be offering free dental health check-ups in each city and encouraging everyone to join James in taking the Oral-B Power Challenge! If you can't come by for a visit, make sure to tune into Weekend Sunrise, weekends at 7am.
Take the Oral-B Power Challenge
James has taken the challenge, now he and Oral-B are challenging all Australians to feel the benefits of POWER themselves. Swap your current brush to an Oral-B power brush and receive up to $50 cash back! But be quick, this offer is only available for a limited time!
Click here to find out more.
The Oral-B Power Street Experiment
Don't just take our word for it - check out what the residents of Sydney's Power Street experiment have to say after 3 months of using an Oral-B Power brush. The results were amazing!
Click here to find out more.
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