A collaboration between Oral-B and the Australian Dental Association, May 2010
“Australia’s indifferent attitude towards dental health is not only impacting negatively on the nation’s oral health, but is clearly having a knock on effect when it comes to the future of our children’s dental health.”
Dr Phillipa Sawyer
The ADA Oral-B Power Report, jointly commissioned by Oral-B and the Australian Dental Association, puts the spotlight on dental health in Australia. The report gets to the bottom of the state of Australia’s oral health issues by investigating Australians’ sentiments towards oral health, insights into Australia’s oral health care habits and the level of awareness and knowledge around how dental health can affect our overall health. While most Australians (87%) believe oral health is very important, the report found that the nation’s oral health is marred by widespread complacency and misconceptions about proper brushing habits which is contributing to a significant decline in oral health across Australia.
Oral-B and the ADA have released the report findings to the public in an effort to generate better understanding and awareness of the importance of oral health. Together they are hoping to educate Australians on the key oral health issues and provide valuable advice about how they can put their dental health back on track.
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